BEARDS OF NEW YORK is a photo book and a portrait series that was featured in the press in more than 30 countries.
In a year of work, with more than 1000 people involved and more than 300 photo shoots, Greg Salvatori created a rich and faceted collection. He captures the individuality, the fashion, and the sexiness of the modern beard. He showcases the beard’s many shapes and styles from a diverse mix of everyday New Yorkers from Wall Street traders to East Village barmen to Broadway actors and Upper East Side doctors.
Greg transforms each man into a sexy and playful study of contemporary masculinity. With this stunning portraits of men, radiant against the candy pink background, Greg taps into the lumbersexual aesthetic while exploring the meanings and boundaries of contemporary masculinity.
BEARDS OF NEW YORK combines eye catching photographs and colors with a unique focus on a specific facet of contemporary aesthetics. At the heart of this collection is the dazzling hot pink background that contrasts the masculinity of the beard. Greg Salvatori not only captures the diversity of contemporary facial hair in the city, but also questions our understandings of its masculinity. Using a distinctive color palette and precise lighting this collection asks: How does the beard make the man?