BEARDS OF NEW YORK - THE BOOK was featured in the press in +30 countries. In 1 year of work, +1000 people involved and +300 photo shoots, Greg created a rich and faceted collection. Greg captures the individuality, the fashion, and the sexiness of the modern beard. He showcases the beard’s many shapes and styles from a diverse mix of everyday New Yorkers from Wall Street traders to East Village barmen to Broadway actors and Upper East Side doctors. Each man is a sexy and playful study of contemporary masculinity. With this stunning portraits of men, radiant against the candy pink background, Greg taps into the lumbersexual aesthetic while exploring the meanings and boundaries of contemporary masculinity.